COLORS THAT STAY AND DON’T WASH AWAY
High IQ® Lasting Color is the world’s only color retention program that delivers value through color performance.
Innovative color-retention technologies that deliver value-adding color performance.
EXPLORE
Innovative color-retention technologies that deliver value-adding color performance produced with reduced environmental footprint.
EXPLORE
Powered by innovative dye technologies and backed by decades of application know-how and superior technical support.
Colors won't wash out or fade
Sustainable and economical
