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The world’s only color retention program that delivers value through color performance with reduced environmental footprint
COLORS THAT STAY AND DON’T WASH AWAY
High IQ® Lasting Color adds value with vibrant long-lasting color, eco-friendly production and improved productivity.
EXPLORE OUR OTHER HIGH IQ® LASTING COLOR PROGRAM HIGH IQ® LASTING COLOR
  • Colors that stay and don’t fade away
  • Bright shades retain their intensity during the lifetime of the garment
  • Dark shades stay dark, looking newer for longer Longer lasting performance, wash after wash
  • AVITERA® SE reactive dyes produce reduced environmental footprint by using 50% less water and energy in processes

Powered by innovative dye technologies and backed by decades of application know-how and superior technical support.

Durable Performance
Colors won't wash out or fade
Longer lasting garments
Sustainable and economical
OUTERWEAR LEISUREWEAR CASUALWEAR SCHOOL WEAR HOME TEXTILES
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EXPLORE OUR OTHER HIGH IQ® PRODUCTS

COMFORT
COOL COMFORT ACTIVE COMFORT EVERGLIDE
PROTECTION
REPEL SUN PROTECT
PERFORMANCE
LASTING WHITE LASTING COLOR LASTING BLACK ECO
High IQ® delivers the most innovative range of eco-friendly intelligent textile effects in the market today.